Guests at a Thrive Hartford brand activation at sunset

What we do

Three practices, one production team.

Most of our clients hire us for one of these and come back for the others. The crew, the vendor list and the planning process are shared, so a brand that launches with us in spring can run its charity golf outing with the same people in September.

At a glance

Practice 01

Experiential Marketing

Activations that put the product in people’s hands and give them a reason to post about it.

  • Pop-Ups, Sampling Tours and Mobile Activations
  • Conference and Trade Show Experiences
  • Retail and Grand Opening Events
  • Brand Ambassador Recruiting and Training
  • Lead Capture and Post-Event Reporting
Details

Practice 02

Charity Fundraising

Fundraising events built to net, not just to gross, for nonprofits and corporate giving teams.

  • Galas, Auctions and Paddle Raises
  • 5K Runs, Walks and Golf Tournaments
  • Sponsorship Decks and Sponsor Fulfillment
  • Volunteer Coordination and Day-Of Staffing
  • Budget Modeling and Post-Event Donor Follow-Up
Details

Practice 03

Business Solutions

B2B marketing, business outreach and the client events that turn prospects into accounts.

  • B2B Marketing Campaigns and Outreach
  • Lead Generation and Appointment Setting
  • Trade Show and Conference Programs
  • Client Appreciation and Hospitality Events
  • Launches, Milestones and Partner Events
Details

Practice 01

Experiential Marketing

The goal is a memory with your brand attached. We design activations around one thing a guest will do, not just see: taste it, try it, build it, photograph it. Then we make the footprint work in the real conditions of a Connecticut summer or a January trade show floor.

We recruit and train our own brand ambassadors, so the people representing you know the talking points and the lead-capture flow before they arrive. Every activation ends with a report your marketing team can actually use.

A fan trying a sample at a Thrive Hartford activation on a ballpark concourse
  • Pop-Ups and Sampling ToursSingle-weekend footprints or multi-stop tours across the state, with permits, power, tenting and staffing handled.
  • Conference and Trade Show ExperiencesBooth concepts that draw a line, with demos, giveaways and badge-scan lead capture tied to your CRM.
  • Retail and Grand OpeningsRibbon cuttings with real crowds: local officials, press, neighborhood partners and a first-day offer worth lining up for.
  • Brand Ambassador ProgramsRecruiting, training, scheduling and payroll for event staff who represent you well.
  • MeasurementAttendance by hour, samples and leads, social reach, and a plain-language recap within ten days.

Practice 02

Charity Fundraising

Built to net, not just to gross. We help nonprofits and corporate giving teams design events that are worth the volunteers’ time and the donors’ evening, starting with a revenue model and ending with a donor list in your inbox.

We model the net before the save-the-date goes out, price sponsor tiers to cover the hard costs, and run the night to a tight 90-minute program with one ask and one story.

A runner collecting a drink at a Thrive Hartford branded tent beside a 5K finish line
  • Galas, Auctions and Paddle RaisesSeated programs with a professional auctioneer, mobile bidding and a 90-minute program that protects the ask.
  • 5K Runs, Walks and Golf TournamentsCertified courses, timing, sponsor villages and registration flows that build teams.
  • SponsorshipTiered packages priced to cover hard costs, sponsor decks, and fulfillment reporting that earns renewals.
  • VolunteersRecruiting, role cards, call times and a thank-you the next morning.
  • Follow-UpPledge records, donor exports and photos delivered within days, while the evening is fresh.
  • Formats We RecommendGala and paddle raise, 5K run or walk, golf tournament, donor cultivation dinner. We will tell you which one we would run if it were our mission.

Practice 03

Business Solutions

We build the pipeline, then host the room. Business solutions is our B2B practice: outreach campaigns that reach the companies you want as accounts, and the breakfasts, showcases and hospitality events where the first meetings happen.

Our business development team runs the target list, the call and email sequences and the follow-up, and logs every touch in your CRM. Our producers build the event. Your sales team walks into a room full of qualified prospects.

A Thrive representative handing a brochure to attendees at a trade show booth
  • B2B Marketing CampaignsTarget account lists, messaging, multi-touch email and call sequences, and the creative to go with them.
  • Business Outreach and Lead GenerationProspecting, qualification and appointment setting, with every interaction logged in your CRM.
  • Trade Show and Conference ProgramsBooth strategy, pre-show outreach, on-site staffing and post-show follow-up that turns badge scans into meetings.
  • Client Appreciation and HospitalityDinners, suites and outings where the conversations happen because the details are handled.
  • Launches, Milestones and Partner EventsProduct and location launches, anniversaries and partner showcases, produced end to end.
  • ReportingContacts reached, meetings booked, attendance and qualified leads by account, in a recap your sales leader can act on.

Not sure which practice fits?

Tell us what you want the event to do. We’ll tell you what it takes and what it costs.

Talk to a Producer